Behind every DFD product is the idea that simple well designed gear allows you to spend more time outside.  Growing up hiking, camping and fishing in Connecticut and Colorado have contributed to this philosophy.


As someone who makes fly fishing gear I have a responsibility to help protect the environment.  By using repurposed waders, climbing rope and sail material in my bags, I hope to reduce waste and be a part of the solution rather than the problem. 


Deli Fresh Design evolved out of my desire to create a bag that suited my needs while fishing Colorado rivers.  ultimately this led me to design packs to suit those demanding rivers.
In 2019 I van camped in the the Catskill region of NY, this trip and many more since then has led me to move Deli Fresh Design to Roscoe, NY in 2023.  Steeped in fly fishing history the Catskills are an amazing place, and a dry fly fishing paradise.  I'm excited to see how Catskill rivers inform my design proces as Deli Fresh Design continues to evolve.  


Ross White

Owner Operator