Behind every DFD product is the idea that simple gear allows you to spend more time outside.  This notion grew from my passion for good design.  Growing up hiking, camping and fishing in Connecticut and Colorado have contributed to this philosophy.


As someone who makes fly fishing gear I have a responsibility to help protect the environment.  By using materials made from plastic waste and by repurposing climbing rope and sail material in my bags, I hope to be a part of the solution rather than the problem.  Find out about our commitment to sustainability here.


Every DFD bag is designed, tested and sewn in Denver, Colorado using vintage Singer Sewing Machines from the 1910’s and 1950’s.  For photos of the DFD workshop, click here.


Ross White

Owner Operator

Recent Press Coverage (click for link):

“Reduce Reuse Recycle in Fly Fishing with Ross White – Deli Fresh Design,” Wet Fly Swing Podcast Episode 291, February 2022


DFD and Urban Angling

A generation ago, our urban waterways were too polluted to support healthy aquatic life. Today, from the South Platte in Denver to the East River in New York, they are much cleaner.  Of course, we love getting to the backcountry when we can, but fishing in town is fun too.  


New York’s traditional delicatessen restaurants inspired the Deli Fresh name, just as casting for stripers in the East River’s furious Hell Gate first introduced us to the pleasures of urban angling.  


Shipping & Local Pickup

We can’t afford to offer free shipping, but we encourage local pickups.  Enter our LOCALPICKUP discount code when you place your order.  We’d love to see you.


Custom, Wholesale and Bulk Orders  

Want to find out more?  Please go to our Contact page. We want to hear from you.