Behind every DFD bag is the idea that simple gear allows you to fish more.  This notion grew from my passion for good design.  Growing up hiking, camping and fishing in Connecticut and Colorado have contributed to this philosophy.

While living in New York City after college, I grew to love the classic delicatessens. This is where the name Deli Fresh Design originated.

As someone who makes fly fishing gear, I have a responsibility to help protect the environment. By repurposing used climbing rope and sail material in my bags, I hope to be a part of the solution rather than the problem.

Every DFD bag is designed, tested and sewn in Denver, Colorado using vintage Singer Sewing Machines from the 1910’s and 1950’s.  

Ross White

Owner Operator

Wholesale pricing available 

Want to become a dealer?  Contact us at delifreshdesign@gmail.com


Recent Press Coverage (click for link):

“Ross White is running down a dream,” Remote No Pressure Fly Fishing Podcast, Episode 26, December 2017

“Deli Fresh Designs Flyfishing Apparel,” The Drake, for those who fish, August 2017